Buying advertising on Bute Island Radio is a solid move for businesses who are looking to build their business locally and it’s proving very popular with local businesses.
We offer several opportunities to buy advertising for your business at very cost effective rates. Compared with traditional print methods of advertising the prices we have will be a surprise to you.
Prices are lower, more cost effective and reach a wider demographic than print ever will and your business could become famous across the Clyde and world-wide!
Radio reaches out to everyone – new and old customers alike
It’s easy to skip the ads on TV and in newspapers most just turn the page missing your message completely, radio commercials are harder to avoid, they go straight in the ears of your potential customer with no other messages battling for the space – its your airtime. Research shows that people just don’t avoid the commercials like they do in other media and actually enjoy hearing local business like you on the radio…
This means that radio is ideal for reaching out to new customers (the lifeblood of most businesses) – they will hear your messages regardless of whether they think they are in the market or not.
Radio reaches the right local audiences.
Naturally the listeners to Bute Island Radio are local. But more importantly they are also the right kind of locals. Compared to the typical local newspaper readers, commercial radio listeners tend to be significantly younger, having families and things they have and want to buy.
Radio reaches people at the right time and place.
Most radio listeners are doing something else whilst listening, this means that by buying commercial airtime you can reach listeners at key times – when they are driving the kids, surfing the internet, at work before going out on Friday nights etc. with the advent of radio on mobile phones and on the internet, these key times are becoming even more widespread. Research shows that advertising which is relevant to a listener’s other activity is over 60% more likely to be recalled.
Radio can talk to people who are one click away
Radio has always been a strong “call-to-action” medium, and this is even more true in a world where consumers access brands via the internet. At least one in five of all internet users will be listening to the radio while they surf (Clark Chapman Research).
This is great news for businesses which use the web to bring customers in, as it means many of the listeners can go and check the website immediately on hearing your commercial.
Radio is “a friend”
Listeners use radio for emotional reasons – to keep their spirits up, to stop themselves from feeling bored in a car or isolated while doing daily chores. Listeners typically describe their favourite local radio station as a friend, and that friendship rubs off on you as an advertiser and changes the way local people perceive you – This is even more true with Bute Island Radio as we are a community station. Friendly presenters with local voices. This ‘friendliness’ keeps you ahead of the competition.
Radio builds long-term brand dominance
As the growth of Carphone Warehouse proved, small businesses can become much bigger businesses by buying radio as their primary medium.
Because radio messages are repeated more often and have lower levels of avoidance, by the time a listener is ready to make a purchase, your brand name and values are strongly established in their mind. rotation and campaign length all contribute to this. Radio creates a large “share of mind” for your brand.
In the same way that radio stations create chart music success, they create a sense of ubiquity for a brand. This is for two main reasons – firstly, because your commercials are on frequently, and secondly because listeners tend to spend so long listening (on average 14 hours per week nationally).
Radio has a “multiplier effect” on other media
There are great benefits to combining different media, commonly known as the “multiplier effect”. Using radio alongside other media can significantly improve the effectiveness of your advertising.